Marketing conversations: Send promotional offers, product announcements and more to increase awareness and engagement.As of 1st June 2023, the three business-initiated conversation categories are: However, WhatsApp has now broadened its range of message templates by including two new categories, namely marketing and authentication. WhatsApp message templates were initially limited to transactional or utility notifications to prevent businesses from spamming customers with unsolicited messages. WhatsApp API Pricing: Business-Initiated Conversations Let’s go into the details of this conversation pricing below. If businesses send message templates during this service conversation, they will be charged for business-initiated conversations. Once a customer sends a message, a 24-hour customer service window opens and businesses can send any type of message within that window. However, WhatsApp only charges businesses when they reply to the message. Service conversations or user-initiated conversations are initiated by customers. WhatsApp API Pricing: Service Conversations That said, let's look closer at the conversation charges. Additionally, the 24-hour customer service window will be extended to 72 hours when customers message you through these free entry points.ĭuring this messaging window, all messages sent are free, including WhatsApp template messages. If you have more than one number linked to your WABA account, 1,000 free conversations will be shared between all your numbers.Īs of March 1, 2023, businesses are not charged for conversations initiated by users via click to WhatsApp ads or Facebook Page call-to-action buttons. Note that effective June 1, 2023, the 1,000 free conversations will only be limited to service conversations. The two conversation types under the current WhatsApp Business pricing modelĮach WhatsApp Business Account (WABA) will receive 1,000 free conversations every month, which can be user or business-initiated conversations. In this context, a WhatsApp user refers to customers that send a message to a business. Note that these conversation rates vary depending on the user’s country code. This conversation can only be initiated with pre-approved message templates. Business-initiated conversations are messages that a business sends to start or continue a conversation outside the 24h customer service window. The conversation charge is applied when a business responds to a user within the 24h customer service window.
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